Michael Gracey has directed Evian‘s latest commercial ‘Skating Babies,’ a multi-national campaign bringing together choreographed roller-skating babies and the re-mixed street sound of The Sugar Hill Gang’s Rapper’s Delight. The Moving Picture Company was involved from pre-production, creating pre-vis based on Michael’s supplied story board to aid the development of the scenes.

Credits

Director: Michael Gracey
Agency: BETC
Agency Producer: Fabrice Brovelli
Creative: Agnes Cavard & Valerie Chidlovsky
DoP: Alex Barber and Greg Fraser
Production Company: Partizan Midi Minuit
Executive Producer: Jaques Etienne Stein
Post Supervisor: Rahel Makonnen
Editor: Ben Harrex@ Final Cut

Post Production Company: MPC
Executive Post Producer: Vittorio Giannini
Post Producer: Paul Branch,
VFX Supervisors: Dean Robinson and Ludo Fealy
3D VFX Team: James Bailey, Anthony Bloor, Ross Denner, Ali Dixon, Daniel Elliott, Ahmed Gharraph, Andreas Graichen, Lewis Guarniere, Mark Harrison, Robert Hesketh, Jake Mengers, Alexandre Millet, Jorge Montiel, Jordi Onate, Vicky Osborn, Emanuele Pavarotti, Simon Payne, Dean Robinson, Wayne Simmons, Charlotte Tyson, Grant Walker
2D VFX Team: Dan Adams, Chrys Aldred, Mark Beardall, Mike Brazelton, Kelly Bruce, Stuart Bullen, Hayley Collins, Miodrag Colombo, Ludo Fealy, Olivier Jezequel, Vaibhav Marathe, Alasdair McNeill, Mikael Pettersson, Yourick Van Impe
Telecine: Paul Harrison and Jean-Clement Soret

Quote from 422′s “Britain From Above” web page:

“422 create Unique time-lapse views of British life using real GPS data for major new BBC series presented by Andrew Marr. 422 has created ground breaking CGI sequences revealing never seen before patterns of life in modern Britain. Starting with GPS data mapping the movements of London taxi cabs, commercial aircraft, Channel shipping, refuse trucks and schoolchildren, 422 MD and senior programmer Craig Howarth translated lists of raw numeric co-ordinates sampled at regular time intervals, into coherent animated paths. 422′s VFX team, led by Art Director Dave Corfield and VFX supervisor Andy Howell visualised the resulting paths in Maya and composited them with satellite imagery of the UK using Shake. The result is simultaneously beautiful, surprising and informative. “Click either of the images to take a look 422′s at web site and watch their reel.

When I first saw it it did remind me of  Uniqlo and of course of the other great IKEA microside we reported about earlier (Atmospheric video (web) Interieur presentation from Ikea). Once again Forsman & Bodenfors has delivered a masterpiece. Kom in i Garderoben (http://kominigarderoben.se/) has a couple of interesting features like playing sound on the keyboards or using a microphone to control the videos. Forsman & Bodenfors included clips of dancing people which forwarded/rewinded according to music or you playing sounds on you keyboard. When the music stops they lay down on the floor. Make sure you take a full tour and have a look into all rooms.

Forsman & Bodenfors has been awarded with Bronze, Silver, Gold and Grand Prix in Cannes plus many other like Clio, Eurobest… Have a look at their inspiring web site: Forsman & Bodenfors web site

All rooms are all fun to watch.

Akama studio made this great Lacoste Ad “Tennis in 2083” and how the gesture will evolve. Of course all in Lacoste. The Ad was produced for the www.lacoste-future.com web site. Everything wa done by Akama studio with 3DS MAX, Vray, Adobe After Effects.

Apple thought that you just couldn’t get enough of that “Vista blues” song that was in the latest Get a Mac ad. Apple is right about that. In the longer version “Sad Song Long” PC just keeps singing, despite Mac’s look of amazement that PC could sing that long. Nice end where the dog is doing his interpretation of the song.

The creative minds from Punga and The Meastros teamed up to make this “The Nightmare Before Christmas” like Ad for Steren GPS .

You can download a better version the clip from The Meastros web site here.

This new video catalogue from Ikea shows how you can present furniture in a very nice way. All characters are shown in their hectic day2day live (quick cut sequences) and then in the relaxing atmosphere at home in their of curse Ikea bedroom (slow motion shots). Watch “You need a quiet place” and relax a bit, even without a Ikea bedroom. Try this: In the bedroom click on the video to switch the angle.
Source: Movingweb

This sensational Ad from Akama Studio is another masterpiece of their work. My rating: “Top notch quality”

“Until then” a new futuristic Ad from Puma, featuring sensational animations and outstanding graphics.

Start the flash movie below to see this great Ad more about the add can be found on Puma’s website

The Making off is available on YouTube