Asynchronous podcasting is a rapidly growing technology with great potential, especially for corporations and agencies looking to launch and scale multiple podcasts. It’s an excellent option for various reasons, including avoiding needed spending and maximizing ROI.
What is Asynchronous Podcasting?
The new way of podcasting is asynchronous. This allows guests and hosts to record audio interviews in their own time.
Podcasting Asynchronously Is Just Beginning
How Does Asynchronous Podcasting Work?
This is how it would look: You are an agency’s freelance content marketing manager and have to interview an expert for a piece. The interview will be recorded as a podcast or blog post. The audio editor in your agency is available to help you, but it is difficult to find a time that corresponds with the availability of the guest.
What if the guest is unavailable? You can’t record a regular podcast (i.e., synchronous). It will be up to you to invent a way to record your podcast asynchronously.
The host will need to record each question separately and allow the guest to answer them in their way. You can combine both tracks to create a conversation after you have received their answers. This podcasting method is known as asynchronous podcasting. It allows you to produce more episodes in a shorter time.
What Is Asynchronous Podcasting and How Does It Work?
Asynchronous podcasting is a style of audio conversation in which the participants may speak independently during their timescales. The host combines these disparate recordings to create a podcast episode.
Podcasting is traditionally a live interview in person or remotely via software like Zoom. The podcasts are then recorded and published as podcasts. Podcasting that is synchronous (or async), allows for audio interviews to be simulated without having to have a live call with the host or the guest.
Asynchronous podcasting follows a simple 4-step process:
- The host answers the questions using an async podcast recording tool.
- One or more guests are invited to interview the host using the software.
- Guests use podcast recording software to record their answers asynchronously.
- To create a new podcast episode, the host records answers and then edits them in one of many formats available in podcast recording software.
Problems with asynchronous podcasting
Asynchronous podcasting offers an excellent solution for many problems associated with traditional audio podcasting. Often, audio podcasts are expensive and time-consuming to create. The asynchronous recording makes it easier to edit your recordings after they have been recorded. This is a significant benefit for podcasters, especially those who work late or on weekends.
Another drawback is that you can’t include an entire group in a podcast. Also, followup-questions can be sent later, which can disrupt the flow of conversation.
Common & Uncommon Examples of Asynchronous Podcasts
Asynchronous podcasting is a rapidly growing technology with a lot of potential, especially for corporations and agencies looking to launch and scale multiple podcasts. It’s an excellent option for various reasons, including avoiding needed spending and maximizing ROI.
Engage Your Client’s Audience
How awesome would it feel to be able to guest on the podcast of a favorite brand? You get exposure, and they get engagement in the same episode. Asynchronous Podcasts allow you to easily involve listeners and create roundtable episodes by interviewing multiple individuals.
Interviews that Were Crowdsourced (or Multi-Guests)
Crowdsourcing interviews can also be done using asynchronous podcasting. A host invites guests to answer questions during the interview. Then, he creates a roundtable discussion episode based on their answers.
Corporate Governance and Stakeholder Reviews
You can involve more stakeholders with our asynchronous system. You can:
- Before you send them to your guests, make sure you review the questions.
- After receiving guest responses, you can review them
- With input from management, carefully craft the narration of the host audio.
This level of transparency and control can be especially appreciated by companies that work in sensitive areas such as medicine or pharmaceuticals.
Keep and Reuse Information
Not only will you record their responses for content, but also the information they provide. You will eventually find that audio is the core truth about your client’s audience. These insights can be used to offer additional services to your client.
What are the advantages of asynchronous podcasting?
Anyone who has tried to record a traditional audio podcast knows it can be challenging to get everything right. You need to schedule a time when everyone is available, set up the equipment, and hope there are no issues with the recording itself. And even if everything goes smoothly, editing the final product can be time-consuming.
Luckily, a new solution can help you avoid all of these challenges: async audio podcasting. With this approach, recordings are made in advance and then edited at a later date. You won’t need to coordinate schedules or worry about technical problems.
And because the entire process is asynchronous, you can involve more people in the podcast, including guests and stakeholders. In other words, async audio podcasting offers a more efficient and effective way to create high-quality podcasts.
There are several advantages to asynchronous podcasting:
- It is less expensive and time-consuming to create than traditional audio podcasting.
- It is easier to edit your recordings after they have been recorded.
- You can avoid needing a live call with the host or guest.
- You can include an entire group in a podcast.
- You can involve more stakeholders with our asynchronous system.
- You will eventually find that audio is the core truth about your client’s audience. These insights can be used to offer additional services
Corporate Benefits – Get More Content Volume for A Lower Price
Corporations can produce more audio episodes by separating the host from the guest in a shorter period. This reduces the cost of audio content production.
These save you a lot of time, as there is often very little or no post-production.
Compared with synchronous audio creation, companies can create more content than synchronous audio. This increases their mindshare and customer acquisition.
Guest Benefits – Get Better Content for A Lower Time Investment
Async podcasting also offers benefits to the guest. They can record their answers at a time that is convenient for them. This reduces the amount of time they need to spend on an interview.
It also allows guests to be more thoughtful in their answers. They can take the time to prepare for an async interview. This can lead to better content for the listener.
More Team Members Can Participate Because of The Greater Convenience
Asynchronous interviews remove the need for participants to schedule meetings or calls to record audio and allow them to record when they want. This makes it easier for team members, especially when interviewing senior management and C-suite executives.
Other Content Formats Can Be Reduced in Cost
To turn your audio into blog articles, social posts, videos, and other content create an audio-first funnel. Repurposing audio can increase your ROI and reduce the work required to develop different content formats. This is an example of making audio clips smaller and sharing them on social media, such as audiograms.
You can create blogs faster and cheaper by using the transcript of the edited episode.
What Are The Disadvantages of Asynchronous Podcasting?
The main disadvantages of asynchronous podcasting are:
- You can’t include an entire group in a podcast.
- Followup-questions can be sent later, which can disrupt the flow of conversation.
- Getting an interviewee’s attention for an async interview is more complicated.
- Async interviews are often shorter in length than synchronous interviews.
What Are The Best Practices for Asynchronous Podcasting?
The best practices for asynchronous podcasting are:
- Create a clear and concise question.
- Limit the questions to three per interview.
- Don’t ask leading questions.
- Ask open-ended questions.
- Be respectful of your interviewee’s time.
- Follow up with a thank you note.
What Tools Can I Use for Asynchronous Podcasting?
There are many tools that you can use for asynchronous podcasting. Here are a few of the most popular:
- Rumble Studio is a fantastic async podcasting solution
- Audio recorders: Audio recorders are the essential tool you need for asynchronous podcasting. You can use an external recorder or your phone’s built-in recorder.
- Voice memos: Voice memos are a great way to record quick interviews. They are easy to use and can be sent via email or text.
What Makes Rumble Studio a Unique Async Podcasting Solution?
Rumble Studio, a SaaS product that offers a range of services to help companies create podcasts to market using cutting-edge conversational AI technology, is available. Our online tool allows creators, corporations, and agencies to conduct remote interviews with guests. These interviews are asynchronous conversations, similar to “audio Typeform” in its primary sense. This creates branded and non-branded podcasts, which are more accessible than using the traditional stacks of podcasting tools.
Rumble Studio can also be used internally for podcasts, communications, research, client testimonial gathering, employee recruiting, and many other use cases.
Higher Quality Content
Asynchronous Podcasting allows you to interview multiple people at once by inviting several people to the same interview. Rumble Studio‘s crowdsourcing approach to content creation is unique. It will enable you to include various perspectives on a topic, which results in more engaging content.
Your guests get more informed answers because they can take their time before recording and think about them in a relaxed setting. This is not possible in live interviews.
Agency Revenues increase
You can also separate guest research from question creation, allowing both to work simultaneously.
Clients looking to get more exposure on radio stations can pitch podcasts you have created. The process is easy to scale, enabling you to reach more clients and generate more revenue.
How to Make an Asynchronous Podcast
The solution which I found the most advanced solution to support you with your new asynchronous podcast is rumble studio. Rumble Studio has many helpful features, some are unique, and Rumble Studio has indicated an inspiring roadmap.
These are the steps for recording an async Podcast; we use Rumble Studio as an example:
- You are the content creator, creating the questions for guests using the async podcast program. A set of question templates may be available for you to use. Your guest will send these questions via an “invite link.”
- After clicking the link, the software interviews the guest using conversational AI. Each guest records their audio responses. Depending on their software, they may be able to answer the questions with text, images, or other media.
- Depending on the software’s capabilities, it may generate follow-up questions based on guest responses. This allows for a more natural and spontaneous interaction which leads to better audio content.
- You can listen to the guest audio and read the transcripts to save time. Then choose the best guest responses. Next, record additional Host audio (e.g., follow-up comments, jingles, etc.). The final audio can then be exported. The software does all the audio processing. The host doesn’t have to be an audio editor or use specialized software.
This final audio can be published as a podcast on any podcast platform, an audio FAQ on your website, or social media via videos.
Increased Engagement with The Community
Crowdsourcing guest audio allows us to involve more people in the process. This generates valuable engagement and goodwill that benefits our corporate customers.
Pharmaceutical companies could, for example, engage the medical community, including doctors and nurses, to crowdsource their opinions about a new drug.
These audio files could then create a corporate-sponsored or co-branded podcast.
B2B companies could use this technique to engage their customers and partners in customer success stories, product feedback, or joint case studies. These stories could be recorded and turned into an Asynchronous Podcast for lead generation or demand acceleration purposes.
Asynchronous podcasting is a new and exciting way to create podcasts. It offers many benefits over traditional methods, including increased engagement with guests and the community, improved audio quality, and faster production times. With the right tool, anyone can create a high-quality asynchronous podcast. Rumble Studio is one such solution that offers a range of features to help you produce a professional-grade podcast. Give it a try today!
Asynchronous Podcasting FAQ
What is an Asynchronous Podcast?
An asynchronous podcast is a type of podcast that is recorded without all participants being in the same room or location. This allows for more flexible schedules and can lead to improved audio quality.
What are the benefits of Asynchronous Podcasting?
Asynchronous podcasting offers many advantages over traditional methods, including increased engagement with guests and the community, improved audio quality, and faster production times.
How do I create an Asynchronous Podcast?
The best way to create an asynchronous podcast is to use a tool like Rumble Studio. Rumble Studio offers a range of features to help you produce a professional-grade podcast, including the ability to record guest audio remotely, transcriptions, and follow-up questions.
What equipment do I need to create an Asynchronous Podcast?
You will need a microphone and recording software to create an asynchronous podcast. If you want to use Rumble Studio, you need an account with the service.
How much does it cost to create an Asynchronous Podcast?
The cost of creating an asynchronous podcast will vary depending on the tools you use.
Can I publish my Asynchronous Podcast on iTunes?
Yes! Once your podcast is recorded and edited, you can submit it to iTunes for publication.