Innovative Marketing: How To Reach New Markets with Podcasting

  • By: Thorsten Meyer
  • Date: Tuesday, 20 September 2022
  • Time to read: 5 min.

Podcasting may sound intimidating, but it’s a straightforward way to get your message out and reach a much wider audience than you would ever dream possible.

Your business might be experiencing some challenges. This could be a challenge that is limiting your growth. But you don’t have to worry because there’s a solution to every problem! This article explains how to find a way to reach the audience you want, to the exact audience you want, and that fits perfectly with your message.

How To Reach New Markets with Podcasting
How To Reach New Markets with Podcasting

Podcasts have become extremely popular among people interested in listening to interesting and insightful information about their favorite topics. With more than 100 million weekly listeners, podcasts are becoming a choice for many people worldwide. But how do you effectively market your podcast?

In this article, I share how to use podcasts to build a targeted audience of listeners.

1. “How to” Podcasting

Whether you’re working for yourself or a small company, podcasts can benefit businesses that want to share information with their customers. A podcast gives you the ability to tell your story in your voice and can reach a large audience. Here are the basic steps to producing a quality podcast.

  1. Write your content down. Ensure you’re clear on what you want to talk about and how long you’ll be speaking.
  2. Record the audio. Many online recording apps can be found that allows you to record a sound file directly into the computer.
  3. Edit your podcast. Suppose you don’t have much experience with recording and editing audio. In that case, you’ll want to start by listening back over the audio you recorded to ensure that you’ve captured everything you wanted to say.
  4. Create your podcast. This will be the file that will be uploaded to a podcast hosting site.
  5. Promote your podcast. After you’ve created your podcast, you need to share it with the world! There are several ways to promote your podcast and attract listeners.
Podcasting as a Media Strategy
Podcasting as a Media Strategy

2. Podcasting as a Media Strategy

One of the latest media trends to hit the market is podcasting. The concept of a podcast is a fairly simple one—a radio show produced by a group of people who come together to produce a show that you can listen to any time you choose, often as soon as it airs. A podcast’s main feature is that it provides content that is often more personal than a radio broadcast.

Podcasting has become very popular in recent years, especially among young people. One reason is that it provides a new way for people to get information about different topics. Podcasting is easy to use, and most people can record an audio podcast within five minutes.

Podcasting is a great way to learn more about yourself, others, and the world. It’s a very simple and effective form of communication. People should listen to a podcast regularly. This is why podcasting has become so popular.

Many people feel it is easier to learn new things when listening to a podcast. That is because podcasts are designed to help you absorb the information, and you will remember it better. The more you listen to podcasts. The more your brain will absorb the information. This is because podcasts are short (approximately 30-60 minutes), and you will always find something interesting during each episode. You don’t have to do anything special to listen to a podcast. All you have to do is press play and listen to it.

Produce a High Quality Podcast
Innovative Marketing: How To Reach New Markets with Podcasting 5

3. Produce a High-Quality Podcast

This is another excellent podcasting tip that will help your podcast become successful. Before you record your podcast, make sure you have a clear and concise script. The more clearly defined your content is, the easier it will be to produce and broadcast.

Avoid filler words, like “um” and “uh”. When recording, focus on removing as many background noises as possible. These distractions will make your voice sound flat and monotonous. Instead, listen to yourself while speaking and focus on making your voice seem natural and conversational.

To make a podcast, you should first decide what kind of content you want to provide. Then, you can use some tools to help you do this. For example, you can use a blog or website to create a list of topics that interest you. If you want to have a podcast, it’s a good idea to use a tool to help you create the podcast. Some of these tools include Audacity, Podifier, and Podium. Once you have created your list of topics, you can start writing about them. Keep in mind that you will need a microphone to record your podcast. If you are going to use a website or blog, you can purchase a microphone. You can also get a microphone for free by looking around online.

Shure MV7 USB Microphone for Podcasting, Recording, Live Streaming & Gaming, Built-in Headphone Output, All Metal USB/XLR Dynamic Mic, Voice-Isolating Technology, TeamSpeak & Zoom Certified – Black
Shure MV7 USB Microphone for Podcasting, Recording

You must record your podcast in MP3 format if you use a blog or website. You can find a free Audacity tool that will help you record your podcast. Finally, you can find a tool called Podifier that will help you upload your podcast to the internet so that other people can listen to it.

4. Promote Your Podcast

One way to make a podcast stand out is to promote it. You can do this by getting involved in your local community, speaking at events, or simply talking about it in places other podcasters aren’t talking about.

Promote Your Podcast
Promote Your Podcast

To start, I suggest you look into the local groups where you live and join in on events and discussions related to podcasts, including the American Podcasters Association. After that, it’s time to start reaching out to people in your local area who you think would be interested in your podcast. This could mean going to local events or even attending social events that your friends are hosting. Finally, you can start contacting podcast hosts or other industry leaders in your niche and pitching your idea for an interview.

5. Podcast in Other Channels

How many people do you know that listen to podcasts regularly? I see a lot. And yet, only a tiny fraction of podcasts are currently available for other platforms (tablet and mobile apps, for example). While a handful of podcasting platforms offer podcasts in other channels, most still require a dedicated podcast app for consumers to use.

In addition, listeners often aren’t aware of podcasts outside their podcast app. Podcasts in other channels are a new market for podcast producers, so the adoption rate is still reasonably low. However, given the rise in podcast consumption among mobile devices, expect that the podcast audience will continue to migrate away from dedicated apps and onto mobile web browsers or other mobile-first platforms.

In Summary

In conclusion, podcasting is one of the easiest and most effective ways to reach new markets and expand your reach, and it is also the least expensive marketing option. Consider podcasting if you have an exciting story or message that people would like to hear. If you cannot record a live broadcast but have a story worth telling, consider producing a podcast. If you are a seasoned podcaster, consider publishing a podcast course.

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